A superlative festival

Dear entrepreneurs,

What an event! More than 70,000 visitors, 500 exhibitors and 800 international speakers, spread across 10 stages, and over 200 masterclasses: This year’s OMR Festival in Hamburg exceeded all expectations set ahead of the largest German digital gala. After a two-year hiatus due to the pandemic, we were finally able to deliver a fitting presentation of our partnership with OMR, live and in colour. The Vodafone stand boasted over 1,000 square metres with more than 50 marvellous showcases to experience, from the robots Spot, Ameca and NAO to the flying 5G airship – not to mention the Red Stage and our on-site eleVation TV studio, where we streamed a host of live events directly to the home office. The universally positive reaction on the ground and in the Net revealed just how popular our offering was!

This special edition of our digital Business Cases magazine is dedicated to everyone who was unable to taste the unique spirit of the festival in person, as well as those who were there and want to fall under its spell once again. We can show you some highlights from the range of topics on our stand: In our GigaWork article, read what Markus Lanz and Richard David Precht had to say about the future of work on the Red Stage; marvel at the robotic attractions of the Vodafone stand in our GigaIndustry picture gallery; in our GigaGreen reportage, experience how digitalisation and sustainability can go hand in hand; or discover the future of satellite Internet in our GigaNetwork article. You want to know what the digital future will bring? In our GigaTrends article we have summarized the most important insights for you. Last but not least: Our Vodafone Business Podcast “Digital Pioneers” was live on-air at our stand, with plenty of exciting guests and inspirational topics. Have a listen! 

There is plenty to read, watch, listen to and discover. 
Enjoy! 

Alexander Saul